Still too often, CSR programmes fall short of their intended purpose. They inspire little and achieve less.
But it doesn’t have to be that way.
A different path starts when you dare to look beyond the Business Mirror © and commit to true social impact. One that places employees at the centre, so they don’t just participate… they own it, shape it, and drive it forward.
A Paradigm shift transforming Corporate Social Responsibility (CSR) into Social Impact (CSI) placing employees at the center
Global Impactors brings a new, practical playbook to guide leaders and organizations through this counter-intuitive journey,...
...turning good intentions into measurable, lasting social impact and business value.
Beyond the Business Mirror ©
Making your programme credible to unlock its full potential.
If most companies have a love-hate relationship with their CSR programme it is probably because they want to keep it tightly coupled to their business. Programme design is built around internal and business KPIs and stops before aiming for true social impact and are activated top-down using most codes of corporate initiatives.
The result is predictable: initiatives that look fine on paper but inspire little and accomplish less. They suffer from a lack of credibility.
Looking Beyond the Business Mirror © is a paradigm shift:
- from internal metrics to real social impact
- from corporate control to employee ownership
External recognition
By selecting a Social Impact which is not tethered tightly to the core business and by making true impact your main KPI, you make your programme credible and recognized to advance social goals.
Once correctly done, external recognition follows naturally.
People engagement
The level of people engagement is directly correlated to the credibility of your programme. People want to engage for a true social purpose, not for their company. When achieved, such a programme brings meaning to your people and has the potential to create a powerful internal wave, impacting the entire culture of the organization.
Placing employees at the center
Not for your people, but by your people
Most companies insist on keeping their social impact programmes under corporate control. But such programmes do not respond to the traditional top-down approach which withhold real ownership from the very people who might bring them to life.
Instead, the paradigm shift requires to create a world of engagement disconnected from any corporate reference and activated bottom-up by your people. By doing so, you will propose something people can own, shape, drive and take pride in.
- From a programme created for employees to a programme built and led by employees for Social impact
- From corporate environment To an engagement world
- From top-down activation To bottom-up momentum
Inspiring your people by empowering them to build a true movement for impact
Transforming how organizations create meaningful impact through volunteering
Inspiring your people
A world of engagement
If credibility is essential to generate interest amongst your people, their active participation relies on your capacity to create an attractive and inspiring world of engagement. A world with its own identity, principles, traditions. A world with its own mission centered around social impact. A world with its own channels to communicate outside the traditional corporate ones. A world owned by the people where all kinds of engagement are valued and recognized.
A movement for Impact
A movement to Engage
A movement lives through its people, evolving with their ideas and passion. But it must follow the rules of how movements are created, grow and live. To lead your movement for impact, you must learn how to lose control to allow your employees to become the true actors of change. This happens by building a structure of engagement where everybody can find its place. Engagement will turn into action and ownership into momentum.
Social Impact
Celebrating your Victories
A movement is driven by a will of change, a will of impact, a will to achieve something together. A movement need Victories to keep growing. By focusing on the true impact and measuring it you create victories worth communicating and celebrating. They become the reason for people to engage and build over time the credibility of your programme.
Results
Reaching a positive Ripple Effect ©
The Ripple effect is what companies are looking for when initiating their programme for social impact but struggle to achieve.
By applying the paradigm shift proposing to cross the Business Miror ©, focus on impact and placing employees at the center to own and drive the programme, everything shifts and the Ripple effect operates generating both Social impact and Business value.
Business value
People engagement, stronger culture, higher productivity, reduced turnover, positive brand image
Social impact
Real change in communities, visible and measured impact, external recognition as social actor.
Global Impactors: a movement for visionary organizations and leaders
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Together, we build, share, and amplify the next generation of corporate social impact.